Campbell Soup Company and Food Bank of South Jersey Partner for Second Year on “Just Peachy” Salsa

Unique product is a win-win for NJ Peach Growers, Food Insecure Families in South Jersey and Salsa lovers everywhere

CAMDEN, N.J. (August 27, 2013) – Campbell Soup Company (NYSE:CPB) and the Food Bank of South Jersey (FBSJ) are rolling out the second season of Just Peachy salsa, a delicious salsa made from New Jersey peaches. The salsa brought in nearly $100,000 in revenue for the Food Bank of South Jersey last year and is now a sustainable source of revenue for the Food Bank’s hunger relief programs.

The unique story of Just Peachy came about when the Food Bank of South Jersey learned that nearly a ton of undersized and slightly blemished peaches that were not retail-quality were headed for the landfill at a considerable cost to the NJ peach farmers. The Food Bank of South Jersey was able to acquire these peaches for pennies on the dollar and turned to Campbell to develop and produce a shelf-stable product that would create revenue for the Food Bank.

Campbell’s culinary and product development teams created the recipe for the popular salsa, and the company is donating manufacturing and packaging costs while engaging hundreds of employee volunteers to box and pack the jars to ready them for distribution.  Below is a summary of coverage from the announcement:

South Jersey Courier Post

Gloucester County Times/NJ.com