Campbell Soup Company CEO Denise Morrison on Revitalizing Camden

Morrison was keynote speaker at the International Economic Development Council Conference in Philadelphia

PHILADELPHIA, PA (October 9, 2013) – Denise Morrison is President and CEO of Campbell Soup Company, a global manufacturer and marketer of high-quality consumer food products. This past Tuesday, Morrison presented the Keynote address at the annual conference of the International Economic Development Council, held in Center City at the Philadelphia Marriott Downtown.  After her presentation, Morrison spoke with several reporters about Campbell Soup Company’s commitment to the City of Camden and their plans for developing a business hub in their expanding facilities. Here is an excerpt from her interview with Chris Hepp of the Philadelphia Inquirer:

Since 2007, Campbell has invested $132 million in Camden, revitalizing the company’s campus while building an 80,000-square-foot employee center.

“Barbed wire and chain-link fences that once ringed our offices have been supplanted by green space,” Morrison said. “When we first began discussing this project, we were solely focused on our expansion, but we have since challenged ourselves and our partners to think bigger.”

“Bigger” is Campbell developing a 15-acre office park adjacent to the company’s 50-acre campus, “to attract other companies to Camden and increase the city’s tax base,” Morrison told attendees of the three-day conference.

The company’s motives are not completely altruistic, she acknowledged. A revitalized Camden would make it easier for Campbell to attract and retain the best and the brightest in the food industry, she said.

“I believe in making a profit and making a difference,” she said in an interview after speaking.

And a summary of coverage from the presentation:

Philadelphia Business Journal

Philadelphia Inquirer/Philly.com

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