Philly Ad Club Announces 2016-17 Executive Committee

PHILADELPHIA – The Philly Ad Club today announced the election of eight of its members to serve as the executive committee for the 2016-17, service year. Bernie Prazenica, President and General Manager of WPVI-TV/6abc in Philadelphia; Jill Deardorff, President & Chief Executive Officer at Deardorff Associates and Deardorff Digital; Paul Muller, President of the Tri-State Toyota Dealers Association; Amy Shearer, Chief Marketing Officer at The Philadelphia Zoo; Rob MacPherson, Director of Corporate Partnership at Philadelphia Phillies; Susan Buehler, Executive Vice President at Bellevue Communications Group, Amy Buckman, Manager of Public Relations and Special Events, Philadelphia Media Network, publisher of The Inquirer, Daily News &; and Brian Monahan, President of Comcast SportsNet have been elected to the executive committee to serve one-year terms.

The Officers, Board of Governors and Super Advisory Board of the Philly Ad Club are composed of the region’s leading advertising and communications professionals. They work to organize events and mentorship through the Philly Ad Club, as well as oversee all aspects of the Philly Ad Club’s work to provide comprehensive learning and networking opportunities to its’ members.

Now in its 69th year, The Philly Ad Club, a non-profit organization, has served the industry’s professionals with distinction. It is one of the region’s largest and most active trade associations, with more than 2,500 members. It represents Greater Philadelphia Ad Agencies, Greater Philadelphia Digital Agencies, Philadelphia Media Buying Agencies, other specialty agencies, Public Relations firms, Greater Philadelphia Broadcast and Print Media, and more. It also publishes Philly AD NEWS magazine, a full-color, bi-monthly publication that covers all that is Philly ad news. The trade publication is Greater Philadelphia’s ONLY comprehensive news source for the Advertising and Communications industries.

The new executive committee members and their elected role are:


Bernie Prazenica, as Board President
President and General Manager, WPVI-TV/6abc in Philadelphia

Bernie Prazenica is president and general manager of WPVI-TV/6abc in Philadelphia. Prazenica also oversees, its mobile applications and two digital channels. His career in television spans 35 years and a number of stations and markets. WPTT-TV in Pittsburgh was the first stop as an account executive; Richmond, Virginia’s WXEX-TV quickly followed, then back to his college town of Philadelphia to begin a long stand with WPVI-TV and ABC. Mr. Prazenica is a proud cum laude graduate of Temple University with a BA in Radio-TV-Film. He has been awarded the Lew Klein Alumni in the Media Award and is a member of the Conwell Society.


Jill Deardorff, as Board Chair
President & Chief Executive Officer, Deardorff Associates and Deardorff Digital

Jill Deardorff

Jill Deardorff founded Deardorff, an integrated brand and public relations agency, based on building customer delight by growing clients’ businesses through the use of strategic positioning, branding and breakthrough creative. Since 1984, Deardorff has garnered many local, regional, national and international awards for print, TV, radio, interactive and collateral, including most recently Best of Promotion awards from the Philly ADDY Awards, two years in a row. Outside of running her own company, she is actively involved with organizations that support the arts and help abused women and children. She graduated summa cum laude from Lehigh University with a Bachelor of Arts degree in Journalism and Science Writing and a minor in Government.


Paul Muller, as Board 1st Vice President
President, the Tri-State Toyota Dealers AssociationPaulMullerPicture

Paul Muller is President of the Tri State Toyota Dealers Association and has been for over 22 years. He is the owner of the Team Toyota Auto Group with Toyota dealerships in Langhorne, Pa., Glen Mills, Pa., and Lawrenceville, NJ. At 67 years of age he has lived in Washington Crossing, Pa. most of his life, has been married for 46 years, and has four sons, all of whom are in business with Paul. He also has three daughters-in-law and five grandchildren.


Amy Shearer, as Board 2nd Vice President
Chief Marketing Officer, The Philadelphia Zoo

Amy Shearer

Since joining the Philadelphia Zoo in 2009, Amy Shearer, Chief Marketing Officer, has propelled the organization into unprecedented growth. A driving force at one of the city’s most iconic and beloved institutions, Amy leads marketing and business development by managing the development of the Zoo’s earned revenue strategy and growing visitor experience efforts.  In this regard she oversees the communication strategy, market research, advertising, media relations, programming and exhibition development, membership, corporate sponsorship, and sales analysis.  Welcoming nearly 1.3 million visitors each year, Philadelphia Zoo is positioned as one of the nation’s leaders not only in conservation education, but also in how to balance a non-profit’s mission with strong business goals. Shearer holds degrees in both Communication and Political Science from the University of Pittsburgh. Currently, she lives in Chester County with her two children.


Rob MacPherson, as Board 3rd Vice President
Director, Corporate Partnership at Philadelphia Phillies
Ro McPherson

Rob MacPherson is the Director of Corporate Partnerships for the Philadelphia Phillies, and an Adjunct Professor at Widener University. He has been with the Phillies since 1997, prior to which he worked in the radio industry for eight years, including time with CBS Radio Philadelphia and Greater Media Philadelphia. He graduated from Widener University with a bachelor’s degree in Journalism & Mass Communications. MacPherson and his wife, Kim, live in Wallingford, PA with their two children.


Susan Buehler, as Board Secretary
Executive Vice President, Bellevue Communications Group

Susan has been at Bellevue Communications Group since October 2001 and was promoted to Executive Vice President in 2012. She spent 17 years in the television news Susan Red #4industry serving as an anchor, reporter, producer, and planning editor at Fox 29 in Philadelphia. Buehler won an Emmy Award in 2001 for coverage of the pier collapse at a nightclub on Delaware Avenue. At Bellevue, Susan provides and implements strategic plans for corporate clients as well as counseling clients on developing clear and concise messages. Susan earned her undergraduate degree in Broadcast Journalism from the prestigious S.I. Newhouse School of Communications at Syracuse University. She is a native of Bucks County and currently resides in Upper Dublin with her family.


Amy Buckman, as Board Treasurer
Manager of Public Relations and Special Events, Philadelphia Media Network, publisher of The Inquirer, Daily News &
Amy Buckman

Amy Buckman has been the manager of public relations and special events at Philadelphia Media Network since January 2015, after having nearly 30 years of live television experience under her belt, she’s an expert at handling deadlines and quickly changing situations, while remaining calm and goal-oriented. After nearly 10 years as a general assignment reporter for Action News, Buckman began producing and reporting segments for the “Saving with 6abc” franchise in September 2008. She began working at WPVI-TV in 1989, where she was a coordinating producer for AM/Philadelphia and the Senior Producer and Correspondent for both AM/Live and Philly After Midnight. Buckman graduated Kappa Tau Alpha from Northwestern University, receiving both her bachelor’s and master’s degrees from the Medill School of Journalism.


Brian Monahan, as Board Vice President, Legal
President, Comcast SportsNet

Brian Monihan

Previously senior vice president and general manager of Comcast SportsNet Philadelphia, Brian Monihan now serves at the president since 2012. Monihan spent 10 years in New York working in the television sales market before returning to his home of Philadelphia and serving as the vice president of advertising sales at Comcast Spectacor. Monihan spearheaded the launch of pregame programs for all the Philadelphia Eagles, Flyers, Phillies, and Sixers and secured a multi-year broadcasting deal with the Philadelphia Union. Monihan received his bachelor’s degree in history and communications from Boston College and currently resides in Moorestown, N.J. with his family.