Reading Terminal Market GM Paul Steinke Featured in Philadelphia Inquirer

Steinke interviewed by the Inquirer’s Jane Von Bergen for The Leadership Agenda feature

PHILADELPHIA (December 23, 2013)- Paul Steinke, General Manager at Reading Terminal Market, was interviewed this past week for a feature that appeared in today’s Philadelphia Inquirer.  In the interview, Steinke was asked about balancing the needs of local customers and tourists, concerns for the future of the market, personal cooking tastes and, of course, Scapplefest.  Here is an excerpt from the interview:

Q: How do you balance serving tourists and residents?

A: My No. 1 mantra when it comes to that is, if we serve the locals well, the tourists will come. So we have protected our fresh-food vendors.

Q: How do you do that?

A: We charge less for them to be here, and most of our advertising and marketing is geared to supporting them. We do very little advertising in tourism, because we think if we do a good job attracting local Philadelphia business, the tourists will love our authenticity and they’ll love our Philadelphia character. Then the shoppers are part of the attraction for the tourists.

Read the complete interview, as well as a companion piece on how Steinke navigates city bureaucracy, via the links below:

The Leadership Agenda Interview Jobbing Blog Companion Piece