The Goodness Project Parodies Pharrell Williams Song; Highlights Good Work Done in Camden, NJ

Local nonprofits join together for music video

CAMDEN, N.J. (April 3, 2014) – Inspired by the popular music video for Pharrell Williams’ Oscar-nominated song “Happy,” staffers and volunteers from 12 local nonprofits, led by the Ronald McDonald House of Southern New Jersey, were featured in their own music video to express their own happiness about working in Camden as part of The Goodness Project, whose aim is to promote all the “good” works that nonprofits are doing in the often-maligned city of Camden.

Among the participating nonprofits were: Boys & Girls Club Camden, Cathedral Kitchen, Camden’s Children’s Garden, Camden Sophisticated Sisters, Camden CYCLE Program, Cramer Hill Little League, Guadalupe Family Services, Hopeworks, Ronald McDonald House of Southern New Jersey, The Salvation Army, Settlement Music School, Taps Drumline, and Urban Promise

Under the direction of three-time Emmy® nominated producer Steve Acito, who resides in Haddon Heights and owns Bluewire Media, the video production tok place on Thursday, April 3rd, in Camden at various nonprofits whose work ranges from caring for families affected by cancer, to inspiring youth, to feeding the hungry and more.  Below is a summary of coverage from the video shoot:

Philadelphia Inquirer/